What is the cheapest way to get good authority links to help my coffee website www.coffeeandcaffeine.com rank well for the terms: coffee machines, espresso machines, coffee grinders etc Right now I have many backlinks in Google with Average PR but no good listings?
You haven't by any chance been using SEO Elite v4 recently, eh? Because it looks like what you need is hub sites, not authority sites. And Brad Callen was stupid enough to mix the two in SEO Elite v4... Warkot
Do a wacky survey, such as the average person spends x number of days in their life drinking coffee. Get a half decent PR agency to send your survey results to newsagencies, Web sites etc. That shoudl generate a decent number of quality inbound links.
I think it's as expensive as you want it to be. I assume you're UK based. Drop along to http://www.10yetis.co.uk/marketing.html and tell the MattK from the UK Business Forum sent you!
OK, your cheapest way is to first research your competitors, that is, the best-ranking sites for the search phrases you need to rank well for. Try SEO SpyGlass for that, it's free. When you realize where your competition are getting their links from, you can decide what you need to do to outrank them. Maybe they are using paid links from high PR homepages, maybe their links come from blogs, maybe from article directories. Don't rush things with press releases, it might be the right way to proceed, it might be not. Research your competition first. Hope this helps, Warkot
Use MattKNC. I have used him and he writes very impressive, well written and researched Press Release. He will send them to the major Press Release sites. He was running a special $95 for two. Very much worth it.
I have never done a press release so forgive me for my lack of know-how here, but why can't one just write their own press release? Do these people/agencies have a good reputation and so are listened to?
You sure can write your own press release, but these people have experience in writing press releases, so can bring better results... Mostly they also have contacts to get the press release distributed, which brings much more exposure. Bye
Gotcha. That's what I thought. I'm usually a do-it-yourself type, unless I can't be as effective as paying someone else. Thanks.
Agreed. There's nothing to stop you writing your own press releases, that is the easy bit. Getting them distributed and more importantly read by quality outlets is the difficult part. Another tip for cofman - have you tried contacting your local rag? These newspapers are DESPARATE for decent news stories. I contacted mine when I launched a site recently and I even managed to get a picture of my ugly mug in it! From the story in the local paper, the local BBC radio station contacted me and it went from there!
Warkot - just checked competitors with Spy Glass software and they rank better with no keyword text links? why?
cofman, your site is not even in the top 100 for the terms you need to rank well for (I checked coffee machines, espresso machines, coffee grinders). This means, for these terms, your site is as good as non-existent. your competitors' sites that rank well for these terms are using these keyword phrases in their anchor texts, and have lots of backlinks with these specific anchors. that is the reason why they rank well for these keywords. you can use SEO SpyGlass to check how many backlinks they have and which exact anchors they use, then structure your own link building around these keywords, and eventually outrank them. If, say, the #1 site in Google for "coffee machines" has 4000 backlinks with "coffee machines" in their anchors, that means you'll need to somehow get 4000+ backlinks with this anchor too, to outrank your competitor and become #1. Warkot
Warkot is giving free advice people. No one here to say thanks for a good SEO lesson? I for one need to say thanks Warkot, even if my niche is not coffee.