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Cheap Ready-buyer leads

Discussion in 'General Marketing' started by Guntzenbach Conrad, Dec 27, 2016.

  1. #1
    I'm a marketing director for an insurance company. At standard rate, 1 health insurance lead from google cost an average of $50. However, with certain leads attractant techniques, I can get each lead from google adwords for less than $15. this is way bellow market rates leads. Google leads are ready-buyers. Social media leads generally are not, as we will have to nurture them, and they will buy after a fair period of time.

    My question now is this, where else can I get cheap ready-buy leads besides google adwords and SEO, or bing/yahoo ads? SEO takes forever to eventually see results.

    I was thinking of affiliate marketing, but I may still have to play by markets rates if I do.

    Guntzenbach Conrad, Dec 27, 2016 IP