Cheap lead generation ideas?

Discussion in 'General Marketing' started by Adsensetion.com, Dec 22, 2008.

  1. #1
    Hi guys,

    We are not a lead generation company, but lately were asked by clients to help them not only with creative but also with some cheap led gen. (Well, whatever we do for ourselves is not necessarily that cheap)
    For example our latest client is a software company.
    Relevant software related keywords are not cheap.Their organic search is not strong yet, but it's not our headache as we don't do on-page SEO. Telemarketing seem to be dying. Print ads for unknown brands is a waste of money.

    Does anybody want to share some very inexpensive ideas for affordable leads generation (and I mean under $5 per lead).
    More unique they are, more appreciative I can be :)


    ________________________________________________________________________

    We design banners that sell! Low prices - high performance
     
    Adsensetion.com, Dec 22, 2008 IP
  2. askme

    askme Banned

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    #2
    askme, Dec 23, 2008 IP
  3. Roger_Silvester

    Roger_Silvester Peon

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    #3
    Easy lead generation techniques to turn more contacts into clients:

    1. Exchange links with other entrepreneurs or websites that have the same target market as you, but are not your competitors.
    This way, when people visit their websites, they see your link and come to check your website, which will bring you more traffic.

    2. Have a mailing list box on each page of your website.
    You never know when a visitor will decide to sign up for your newsletter. So it is very important that you put a mailing list box on each page.

    3. Offer a free report or a free mini e-course.
    Having a mailing list box on your website is one thing, but to make sure people will actually sign up, you need to offer them something that will interest them, something that will inform them and help them to solve one of their problems.

    4. Send a newsletter.
    Okay, people will sign up to get your free report. After that, it is your job to tell them more about your business, in order to build a relationship with them. Statistics show that people who don’t buy immediately will buy in the next 12 months. So, you need to make sure that you are always on the top of their mind, so when they are ready to buy, they will buy from you.

    5. Use auto-responders to automate your website.
    Set up a series of information messages about your products or services, and the benefit of using them. The messages will remind them about your services and, more importantly, remind them to come back and buy again from you. This series of follow-up messages will reinforce your relationship with your contacts.

    6. Use software like “Act” or “Outlook” to automate your follow-up system, with people you met or who are already your clients.
    Set up the different follow-up messages you want to send to people, then each time you have a new client, just enter his or her name, and the software will remind you what to do and when to do it.

    7. Send “Thank You” notes to your clients after they buy your products or services, and send them a card few weeks later with a special offer on their next purchase.
    Keep the relationship going. In this age of technology, sending a handwritten “Thank You” note makes you stand out from the crowd. You want to impress your clients or contacts, and want them to remember you.

    8. Ask your clients for testimonials.
    Testimonials from satisfied customers are typically the best way to promote your business, and it doesn’t cost you a thing. Stop selling and let your clients do it for you.

    9. Write articles and post them on Articles Directories.
    Writing articles is actually one of the best ways to get free exposure. Each article is a way to share your expertise with people, and again, to give a sample of what you do and how you can help them.

    10. Publish a press release each time you have a new product.
    As with the articles, it is a way to get free exposure and inform people, and the press, of what is new in your business.

    11. Organize events, seminars, and teleclasses and promote them online.
    This is another way to get free exposure, so even if people can’t come to your event, if they are interested in learning about it they will check your website, and sign up for the newsletter, to be informed for the next time. Plus each attendee is a new lead.

    12. Do public speaking.
    Schedule a public engagement every month or on a regular basis, so other organizations will promote your products and services to their newsletters and subscribers.

    13. Offer a free consultation.
    Again, people don’t buy from people they don’t know, so offering a free consultation breaks the fear. During the consultation, they will see how you can help them and the benefit of working with you.

    14. Have an Affiliate Program so other people can sell your products and services.

    15. Create partnerships/strategic alliances with companies or entrepreneurs who have the same target market but are not your competitors.

    16. Have a follow-up system that works.
    Statistics show that we need to hear or see a message at least 7 times in order to notice it. So if you are one of those people who follow up only 2 or 3 times, you are losing opportunities to turn prospects into clients. That is why it is important not only to have a follow-up system, but to have at least a 7-step follow-up system in place.

    All the best
     
    Roger_Silvester, Dec 23, 2008 IP
  4. Paulmoney

    Paulmoney Peon

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    #4
    Try and get in contact with some of the other people in this field, find one with a newsletter or email list. Good luck
     
    Paulmoney, Dec 23, 2008 IP
  5. Virgil

    Virgil Peon

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    #5
    Whatever I was about to advice, is already included in Roger_Silvester's post.
     
    Virgil, Dec 24, 2008 IP