If this belongs in the weight forum, thats fine, I just though this may be more of a general co-op question. I run two ads and have been splitting them 50/50 for quite some time. I have a #1 ranking for one keyword phrase, and rank in the 60's for the other. At the moment, that works out great because the #1 ranking gets over 8,000 searches per day via overture according to the DP tool, and the one I rank lower on gets around 5,000 per day. I expect that search ratio to reverse itself in about 2-3 months, with the 5,000/day search phrase climbing to around 10,000. Should I adjust the weight now? or should I wait another month? I dont want to do it to soon, but I dont know how fast the adjustement will show up in the search rankings. Anybody toyed with this in the past enough to know how long it takes to see the change in search rankings?