Changing domain....consequences for traffic/SEO?

I'm looking to rebrand one of my sites and set up a redirect to a new domain.

The existing site doesn't generate a huge amount of traffic but is indexed and I want to preserve any benefit it does have.

What are the consequences for changing domain?

 

The site change wont take full effect for a week or two. The biggest consequence is if your site has a lot of supplemental page backlinks - they will all be "broken" (pointing to a 404, of course).

Using a 301 redirect, though, you'll maintain the same credit/integrity as the old site, including the page rank (if PR still exists?!)

 

Thanks, will make sure I do.

 

yeah the 301 is the way to go. are you keeping the same url structure? If so you could redirect the entire domain. I have done that in the past.