I have Match type Broad for my keywords in adCenter Desktop. But I want to change all keywords there to Exact match. However, when I highlight more than one keyword at once, I can't edit the Match type field, which seems strange. How can I bulk update the Match type? Thanks, Jon
here is how you do it: in the ad group you wish to edit click "edit keywords" link - it will take you to keywords screen check "show match type" box - you will see three columns with match types. From here then you can either change match type for each keyword manually or you can go into "bulk edit", select "exact" from drop-down menu, check "new value" box, click "apply". Then select "broad" from the same drop-down menu, uncheck "new value" box, click "apply".