Changed my ad copy...lost quality score

Discussion in 'Google AdWords' started by tlbrown, Jul 27, 2010.

  1. #1
    So i'm an idiot, I decided to include a coupon code in my existing PPC ads. By modifying old ads instead of creating new ones, I have lower all my quality scores and thus reduced my traffic.

    My question is, can I undo my changes? Another bone headed move, my coupon code expires Monday, so i'm going to have to modify them again to delete the coupon code.
     
    tlbrown, Jul 27, 2010 IP
  2. Angat

    Angat Peon

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    #2
    Nope. Never change/edit ads. Always create new ones.
     
    Angat, Jul 27, 2010 IP
  3. PPC-Coach

    PPC-Coach Active Member

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    #3
    Try putting them back, you used to be able to get that QS back. I haven't editted an ad in ages though, only done new ones.
     
    PPC-Coach, Jul 27, 2010 IP
  4. manzar

    manzar Peon

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    #4
    Why change ad copy? Just create a new one to test. That way you have nothing to lose...
     
    manzar, Jul 27, 2010 IP
  5. cultfigure

    cultfigure Peon

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    #5
    Changing Ad copies with impressions and clicks can definitely lose their CTR.
     
    cultfigure, Jul 27, 2010 IP