Change the look of your Adsense Ads

I've seen several websites with unique Adsense setups but can't figure out how to do it. Is this basically just with CSS? Or is there a little more to it? You can see an example in the article below:

http://ezinearticles.com/?Spyware-Removal-Doctor-To-The-Rescue&id=953535

 

They are premium publishers and that’s why they can modify the way ads on their site looks. This feature isn’t available for normal adsense account holder.

 

Yes correct, they are premium publishers.

 

yah premium members can customize it if u r a normal user then if u edit the ad code and all u will be banned

 

anytime you see someone doing adsense display that looks out of ordinary, its more than likely that they are premium publishers. which is the case here. they are a pretty big site and very well known. must get millions of impressions every month

 

This is generally true, but I've been seeing a lot more sites that edit the javascript codes to change their ads, which as you know is against their tos. I think they should offer this feature to all publishers.

 

What you have to do to become a Premium Member

 

get like 20 million impressions a month or something like that...

 

Are you allowed to alter the size of the ad though

 

Absolutly not.

You must paste the code as it is provided.

 

Maybe all those are premium account

 

I think if they let EVERYONE do that Google would make more money.

 

In the short term, after seeing minimal return for their advertisement spend, majority of the advertisers will move to other networks.