Hey Guys, Today i got to see a change in the background color of adwords ad's in google search engine results in which i saw that the sponsored links which come on the top of search results. It has changed yellow to purple. Do you think whether this will affect the advertising or why google did this? This will be positive or negative? Well share your opinions for the same.
Looks like they've been testing different colors for about a week or 2 . I've seen pink, a colleague said they'd seen green. They did this before they settleted on yellow, I guess they're testing if a change will make a difference, if people have got used to the yellow, and having something different will 'catch the eye'.