Hi! I am about to launch my website for selling opera and concert tickets in Vienna, Austria. The website is in English and is targeted at the US market. At the moment the hosting is in Europe, where the webmaster and the company, which will provide the e-shop, are located. Should I transfer the hosting to the US? What will be the benefits of it? When is the best time to do it? Thank you for your help!
Should I transfer the hosting to the US? Yes. What will be the benefits of it? More faster loading time for US user. When is the best time to do it? ASAP coz time is important in biz.
The largest advantages to hosting the US are generally lower latency, better routes and increased redundancy. Most of our business in our hosting company comes from overseas. There is a reason for that.
Definitely do it. You'll get better loading time for your target audience and better rankings in Google, because they are counting loading time now.