Change campaign from CPC to CPM

Discussion in 'Google AdWords' started by sweet-candy, Dec 2, 2009.

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  1. #1
    I've been trying for a couple of days to change one of my Adwords display campaigns from CPC to CPM, but I've been unable to find a way to do it. Any help?
     
    sweet-candy, Dec 2, 2009 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    I would not do that myself but it's in the campaign settings. Look under Bidding and Budget section. Select the last radio button, Focus on Impressions.
     
    Lucid Web Marketing, Dec 2, 2009 IP
  3. ptsystems

    ptsystems Peon

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    #3
    I dont think thats a good idea. Will loose you a lot of money unnecessarily.
     
    ptsystems, Dec 3, 2009 IP
  4. PortraitProAlex

    PortraitProAlex Peon

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    #4
    Personally, I have found that CPM can be excellent. But it's all in the details - test, test, then test some more.
     
    PortraitProAlex, Dec 3, 2009 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    CPM campaigns can work well and save money once you have established your CTR. But I'd test with CPC first.
     
    Lucid Web Marketing, Dec 3, 2009 IP