1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

CHALLENGE . (only best marketers will solve it)

Discussion in 'eCommerce' started by Luisao, Feb 8, 2020.

  1. #1
    Do you know how to solve the next questions? Only best marketers know how to do it!

    Are you one of them?

    A) I have a 5% ratio of conversion from click to lead and I want to achieve a maximum price per lead of $ 10. How much should cost me every visit as a maximum?


    1. $ 0.5
    2. $ 0.2
    3. 5 cents
    4. $ 9.52
    5. $ 0.01


    B) I have a CTR of 0.35%. If I buy 2M of impressions, How many clicks will I obtain?.


    1. 7,000 clicks
    2. 70,000 clicks
    3. 700,000 clicks
    4. 700 clicks


    C) All the leads that I am buying have a cost of $5. I have a conversion from lead to purchase/sell (STR) of 12%. How much will cost me each client?


    1. $ 8.33
    2. $ 0.4
    3. $ 0.6
    4. $ 41.67
    5. $ 0.04

    D) I have a CPM of $12 split in one Photo Ad and one Lead form Ad. The Photo Ad has a CTR of 0.25% and the Lead form Ad has a CTR of 0.38%. Which will be the Cost per Click for each format?.


    1. Photo Ad $ 4.76 and Lead Form Ad $ 7,239.
    2. $ 0.048 Photo Ad and $ 0.031 for Lead Form Ad.
    3. Photo Ad: $ 0.003 / Lead Form Ad: $ 0.004.
    4. CPC Photo Ad = $ 4'8/click CPC Lead Form Ad = $ 3’157/click

    SEMrush
    E) I have a CTR of 0.2%, I want to achieve clicks with a maximum of $ 0.5. Which will be the maximum CPM that I could spend?


    1. $ 10
    2. $ 0.25
    3. $ 1
    4. $ 0.01



    F) The campaign CPM is $5 and I have a CTR of 0.15% and my LTR (lead through rate) is 3% and my STR (sales though rate) is 7%. Which will be the cost per each client?.


    1. 3.33
    2. 0.0031
    3. 15.75
    4. 15.87
    5. 0,0315%
    6. 1,587.30

    Share your answers and how did you get to them!
     
    Luisao, Feb 8, 2020 IP
    SEMrush