Wow what a wonderful week in San Jose, California (just outside Mountain View, CA). We have had 2 AdWords classes from Google already but the third trip was the advanced, preparing us for taking the certification test (great for selling PPC services). I learned some things that we all know already but some don't. Even those experienced should hear about the extras we learned, especially due to the algorithm changes this past week. If you'd like to now more PM me and I'd be happy to help. The best results from the class thus far are my conversion costs, quality scores, & CPC. #1. my conversion costs in the legal arena (personal injury & more) went from $120 and dropped down to as little $3.50. #2. our quality scores went from 4 & 5's to 7 & 8's #3. and our CPC is as little as $1.08 for keywords like "personal injury attorneys" Best trip I went on and it was Soooo worth it. If you ever get a chance to participate in an advanced adwords training class - go! Make sure the trainer is a professional and very skilled, someone from Google is best if they do one.