Certain Times?

Is there a way to set my account so the ads only show at certain times of the day. For example 4PM-1AM...?

My site gets traffic all the time, but signups only really happen at night when everyone comes back from school so money basicly being wasted.

Thanks.

 

Yes,

Try ad scheduling:

https://adwords.google.com/support/bin/answer.py?answer=33227

 

Thanks Micromag, all set up

 

scheduling your ad's is a very smart thing to do..it will also drastically reduce your click fraud spend...

 

Could you please explain why?

 

It will reduce your click fraud because your ad's will only be showing during your times of high conversion. I don't have some secret formula to reduce click fruad like E=MClickFraud....to me it is simple:

Advertisements x 24 hours a day = 24 hours of potential click fraud
Advertisements x 12 hours a day = 12 hours of potential click fruad

 

You could also argue that you're missing out on additional conversions as a result of running your ads less. Often when running offers with fairly average tracking like Azoogle it's difficult to gauge when your best performing times are.

However, for those who do have great conversion data, ad scheduling is great!

 

I completely agree with you on this point in most cases Art, but not in the instance above where the question referred to

. Otherwise...i wouldn't have brought that point up

 

Of course! He just needed that warning to keep things in perspective