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Category structure for SEO and/or customer?

Discussion in 'Search Engine Optimization' started by boboz, Mar 31, 2021.

  1. #1
    Hi!
    SEMrush
    I'm setting up categories for my e-commerce site (clothing) and have researched what queries on Google Search Console generates exposes for my site. I then categorized those searches and found that type of product and type of material totally dominates search queries. In my understanding, categorizing your content is a way to explain to Google how you organize your content to your customers. So I then find it a bit odd that almost all sites selling clothes promotes the category gender by first making the customer choose between female, male and child. Why is that?

    Thanks
    /B
     
    boboz, Mar 31, 2021 IP
    SEMrush
  2. Jim4767

    Jim4767 Prominent Member

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    #2
    I'm not sure why that's puzzling. As a male, when for example I look online for shoes, I immediately click the "men's" button, because that limits the selections shown to shoes designed and built for men.
     
    Jim4767, Mar 31, 2021 IP
  3. mmerlinn

    mmerlinn Prominent Member

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    #3
    Duh!!! Because potential customers do not want to scroll through thousands of listings of NO INTEREST to them and WILL NOT TOLERATE a site that forces them to do so.
     
    mmerlinn, Apr 3, 2021 IP
  4. uday_yadav2

    uday_yadav2 Well-Known Member

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    #4
    In this case it would be good if could think at user prospective that may help and categories are good for both like human and search engines to understand website.
     
    uday_yadav2, Apr 6, 2021 IP
  5. Oso Optimized

    Oso Optimized Member

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    #5
    Check the Google database for actual searches made and categorize by that.
     
    Oso Optimized, Apr 7, 2021 IP