Hi! I'm setting up categories for my e-commerce site (clothing) and have researched what queries on Google Search Console generates exposes for my site. I then categorized those searches and found that type of product and type of material totally dominates search queries. In my understanding, categorizing your content is a way to explain to Google how you organize your content to your customers. So I then find it a bit odd that almost all sites selling clothes promotes the category gender by first making the customer choose between female, male and child. Why is that? Thanks /B
I'm not sure why that's puzzling. As a male, when for example I look online for shoes, I immediately click the "men's" button, because that limits the selections shown to shoes designed and built for men.
Duh!!! Because potential customers do not want to scroll through thousands of listings of NO INTEREST to them and WILL NOT TOLERATE a site that forces them to do so.
In this case it would be good if could think at user prospective that may help and categories are good for both like human and search engines to understand website.