Casual game site (100k+ visitors/month; exclusive games; great branding)

Hi,


I'm selling BootGamer.com, a top-quality casual gaming site that I've been working on since April 2006. I'm going off to a summer camp in a few weeks, and I'll have limited Internet access for an extended period. I'm looking for a buyer who'll continue to build on an excellent content site.

Traffic, front-end & content:

Today, the site attracts an average of 100,000 unique visitors per month (all-time average: 160k per month; peak: 550k last August). BootGamer has five exclusive games and a unique game-finding system to compliment a fabulous design. All of the content is used under license from game developers and sponsors. I'll provide a list of casual game distributors to the buyer.

Exclusively Sponsored Games:

Exclusively sponsored games that appear across the Web with the BootGamer logo and links back to the site (try a Google search on any of these, especially Stalingrad Sprint and TrapDraw):

Bucket Bomber, at Hallpass
The Flood, at 2flashgames
TrapDraw Hallpass
Harvest, at BootGamer
MUSIC, at BootGamer
Stalingrad Sprint, at Addicting Games
Avoider, with high scores, at UGO Player

Popular Game Licensing:

Heli Attack 3, one of the most popular casual games in Internet history, is permanently licensed from SquareCircleCo (I paid a one-time fee) and has a high score database on the website: http://bootgamer.com/game/129/heli-attack-3.html

Icon-based game navigation:

I've developed a unique, intuitive, icon-based game finder on BootGamer's front page. I hired an icon artist to design 35 icons to represent the kinds of games that I host (the other five are from IconBuffet). Users can click on a billiards icon and pull up a list of billiards games - or an alien, or a gun. The admin should use phpMyAdmin to modify the icons for each game; they're in string format (car,truck,watch).

Content Management:

The site uses phpArcadeScript v3.0. I've tried Drupal and I've run other game scripts in the past, but none got the job done with less hassle. I spend about two minutes adding a game.

Links to the home page:

See the traffic details section for details on direct links to specific game pages. I recently submitted the site to ~ 100 web directories. The back-end maintains a link exchange that ranks link partners based on the number of inbound visitors.

All exclusively sponsored games have links embedded to BootGamer. Avoider, for example, links to the high scores board, while Stalingrad Sprint links to the homepage.

Auction details:

The auction end date specified is THE auction end date; I will not extend the auction past 9:00 PM EST, July 10th, 2007, for any reason. The starting price is my reserve. I see no reason to list below what I will sell for.

Please post questions, and I'll answer them straight-on.
Revenue Details:

Revenue sources:
Yahoo! Publisher Network
Google AdSense
CPMstar
ArcadeTown download games (payouts by BMTmicro)
Various networks at Direct Media Exchange (http://direct.rightmedia.com)
Traffic Details:

I've built relationships with other casual gaming sites, and several big sites link in directly to a dozen or two game pages. I will introduce the buyer to these sites, and I encourage the buyer to continue these relationships.

Extreme Tracker

Bidding is at a centralized location - please PM if you would like to submit a bid.

Starting bid: $12,500. BIN: $20,000.

 

AdSense, life of site: [img=http://img49.imageshack.us/img49/7106/adsensefz3.th.png]

CPMstar, life of site: [img=http://img49.imageshack.us/img49/8633/cpmstarqk0.th.jpg]

Yahoo Publisher, life of site: [img=http://img403.imageshack.us/img403/6932/ypnbz7.th.png]

Yahoo Publisher, June 2007: [img=http://img519.imageshack.us/img519/7691/ypnjuneqn2.th.png]