I previously posted a thread stating that I'm having trouble finding my audience. No one could offer me advice. I have a question for all of you marketing experts out there: If you could have a site built and maintained for you (you do not need to worry about updating content or design) and this site would have instant affiliate integration, all you have to do is market the site--would you be interested? Would you be willing to pay for the site (one time) and a monthly maintenance fee? Also, do you think this concept should be marketed as a side job? (My angle is with the economy right now, internet marketing mavens might want this as a side project/job to earn additional income without the website design/maintenance headache) Any suggestions for not being lumped into those "Work at Home" Scams when marketing to the general public? Should I even market towards the general public? This is a test because I'm struggling to come up with a clear-cut strategy on marketing this project. Any comment is appreciated.
I personally wouldn't want to pay for it. But I think your best bet is to go with a one-time fee, maybe with some kind of ANNUAL maintenance fee. A monthly fee would fail quickly when people don't see an ROI.
Basically, people who have can build their own website wouldn't want to pay for a service that builds the website and maintains the content. So should I target people who might not have the ability to build their own websites; as opposed to people who might just be lazy and don't want to bother with building their own website? Also, if I only charged once a year for a maintenance fee, how much would you be willing to pay? Any other suggestions are not just welcome, but needed. Thanks!
You could target people who have no Web-Design Abilities but who wants to get involved with marketing "Your own Marketing Website with no prior Web Design skills Needed" and you could Start it as a one time Fee and when it grows then include a monthly Fee just make sure you offer more services for the monthly fee (people love things that Benefits them". and of course you could Market it as a side job just remember when someone is willing to invest into something they want ROI so whatever u market to them just make sure you give them more then what they pay for so they will keep coming back (and tell friends about it). as far as marketing audience try to market to a group of people who you see as a "High percentage Conversion" Audience like A person who wants to learn how to profit off of marketing with really no website design abilities but who are interested in investing in your concept where you do it all for them to get them up and going.
I wouldn't necessarily call it a new angle, unless you just meant a new thing for you. Basically its a web design service with affiliate knowledge. This certainly may be something to look into, and why not try it. But for newbies, they may not know how to market it. Plus revenue in the beginning is normally hard, so the fee would be cutting into revenue- if they are making any at all.
It would depend on the price. I don't know how well it would work here on DP because you can get some design and programming services at a pretty good price. From there, Wordpress and the likes make management extremely basic for even beginner webmasters. If you are providing content too this might a little bit different situation. I still would be hesitant to invest too much or get into any form of long-term contract deal.
Thank you, everyone, for your suggestions. This is totally helping me. Eric, no, I'm not a designer. I'm not that good . I deal on the marketing side. Basically, the affiliate program is included in the design of the site. You know how some affiliate programs make you go through a long, strenuous approval process? Our program guarantees approval and it's immediate--you don't have to wait. In addition to the affiliate programs, you can add whatever ads you want on the site to earn extra money. The other plus is the maintenance. The affiliate program offered is credit cards, so in terms of keeping compliant, this is a super benefit to the site owner. I know, that fee--it's really not that much, but I know when it is coupled with the initial site building fee, it might be a little daunting--might turn off some potential customers. Like you said, no guarantee on your ROI. I was just speaking with my colleague who builds the sites that I'm afraid if we market towards the general public, and they have no IM skills, it might actually hurt the business before it takes off...frustrating... Luckily, we have a few clients already that were referred to us through our other affiliate program (we actually came up with this program because of that program). Wow! That's a mouthful... Again, thank you for the suggestions. I'm going to read them again and see if I have any other questions. If anyone else out there has input, please, by all means...
I prefer to do everything myself... except that I outsource some of my projects... content and marketing.
I hate to sound so negative, but I'm having a hard time seeing the difference. What you're offering is a basic affiliate site (if I understand this right). Creating an affiliate site (or any website) is not really a challenge any more. What's challenging is marketing it. From what I can get from this business model, this isn't much different from the thousand and one other opportunities. Here's a framework. If it doesn't make any money for you, it's because you didn't market it well. That's it. And if someone were able to market, I can't see them choosing one of these sites over one they can create themselves.
Good point. So I have to highlight what makes us unique: - Automatic approvals for affiliate programs – No Waiting, No Rejection - Content Maintenance – Everything is updated on our end - Making money –Which is heavily dependent on the Marketing Either I need to do more research on the "Work at Home" to make sure we are different, or market it in a different way--not as a "Work at Home" product. Oh boy, I have my work cut out for me. Thank you, you've been a lot of help.