Its conventional wisdom these days, a foregone conclusion, a standard best practice.... yet, I find myself having to prove to people that the most effective linking URL is one which sends customers as close to the point of purchase as possible. Does anyone know where I can find articles, case studies, or research about how sending traffic to the most relevant page results in the most sales: - a Store page instead of a landing page, microsite, or corporate website - The product page instead of a category Thanks!