Hi, I have a website/photo gallery that receives over 3 million pageviews a month, however, my banner network (Casale Media) only fills under 30% of the impressions. The rest go to defaults (Fastclick). Does anyone know if that is terrible? Shouldn't my fill rate be higher than 30% for the first tier network (Casale)? I feel like I am missing out on some major bucks! Thanks for any clarifications.
I've never had a lot of success with Casale. They RARELY fill all the inventory. I usually get 50% defaults from them. With your high pageviews, I'd recommend signing up with Tribal Fusion. Not only do they pay more than all the other ad networks (from my own experience), but they fill almost all inventory. I'd recommend TF, Fastclick, Burst Media, and if necessary, Casale.
Thanks jack, I have signed up three times with TF and they have rejected me everytime. I think it's the fact that my page is a photo gallery and that my traffic has a lot of international viewers.
Ah, that's too bad. If you have a high enough PV, try Fastclick. They generally accept everything. You can use them as your first tier and casale as default. Should fill MOST of your inventory that way.
Hi skunker, I have been getting fills of 50%-70% from CasaleMedia, so they aren't all bad. This is on an online game site.
that's similar to what I've gotten with casale. for comparison, on the same site I got an 80% fill rate with TF.