Casale Media... ok or not?

HEre's a true stat: I sent them 300K already this month and I'm barely clearing $70. That's using Leaderboard, Box, and Sky. I don't use their pops. I try not to use pops when possible. I think the high rates people are quoting includes pops.

 

My stats per 1 Leaderboard ad only are averaging $34.25/100k impressions of all Casale banners (paid and not paid). I consider that a good figure.

I'm also using a popup which expires once every 12 hours, and that adds about 20% extra revenue.

 

what if most of my visitors come from the US? will the rates be higher?

 

Define 'most'. My stats are for about 55% US visitors, 25% UK, 10% Canada

 

i think that would qualify for that definition. my site is not up yet, i am just expecting the figures.

 

$.34-cents/CPM isn't bad for leaderboard. Fastclick is paying about the same, and TF is averaging around $.50-cents for January. The problem with Casale is that they tend to default a lot. They almost always never fill inventory. At the moment their leaderboard is doing the best with a 60% fill rate, but their sky is abysmal at around 30% for me.

 

Casale Media is one of the best CPM networks out there if not the best. Also Casale Media and Fast Click have partnered togather so this promised us more choice in ads to show and a increase in commision since there are more advertisers that use the Casale Media and fast click advertising network.

 

I applied to them last thursday lets see if i get in, i am interested in their CPM rates. Beats my CPM with adsense on many sites

 

Hehe they denied my application. Ive got no idea why. Oh well no popups for me.

First affiliate to deny my application.

 

seiya, do you have 10k impressions per month?

 

I need to get into this network.

 

Um, okay, I hate to disagree with you there, but NO CPM network can touch TF for CPM rates. TF is simply and easily the highest paying network out there, which is why they are the most difficult to get into.