I just applied to both Casale Media and Fast Click with one of my sites. I got turned down by both. Can I apply again using my same name and address and another one of my sites? If I get approved with that site can I use the account and put the code on another site? Like with Adsense once you are approved you can add adsense to any of your sites without getting approval with each one.
They are both nice advertising providers. A friend of mine who uses them both in massive amounts says that Casale has deteriorated since taking on myspace but fastclick is great revenue. I'm sure they individually approve each site when trying to add new ones as an existing customer.
They give you different codes for each site, so No, you can't just slap the codes on all your sites. If you slap a code for Site A on Site B, you'll just get PSAs. You need to reapply for all your sites, and they check them all over again. If they turned down Site A once already, chances are they won't approve it a second or third time. But here's the thing: if you get one site approved, it's much easier to get a second and third site approved. All you do is apply, then email your personal rep (you get assigned one when you are approved for the first site) and tell him you want to add a second site, and he'll work with you to get it done.