You are looking at high $xxx and low $xxxx. It would be best that you develop it and put affiliates on it.
I'd rather develop it making a small blog and then sell it. You will get much more if have a good theme and some regular visitors.
george9874, latnemele and htmlindex thanks for the appraisals and feedback. Would be nice to find the right enduser Luckily I have the Twitter account twitter.com/CarAddict If I develop it I can use that twitter account to promote it.
That is quite a nice name, seems to have lot of potential, for price I would say mid xxxx definitely.