I was just wondering if anyone here had any experience with car related keywords (Cadillacs) and how much they tend to pay? I know this is kind of vague, but I would think that car related keywords would pay pretty good, better than 5-10 cents a click anyways.
You can get an idea by using the overture bid tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/
I would imagine so going by the fact that they are some of the biggest advertisers on TV and other commercial channels.
Wow awesome link! Thank you. Overture has some great tools! Makes me wonder why the hell Google doesn't have some of the ones Overture does.