Car Insurance Rate or Rates?

Discussion in 'Keywords' started by token20, Jun 19, 2006.

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  1. #1
    I am trying to decided which of these two keywords to go after.

    Car insurance rate or car insurance rates

    Using Wordtracker I get:

    car insurance rates 179.0 /day
    car insurance rate 130.0 /day

    Using Google Traffic Estimator it says "rate" gets significantly more traffic then "rates".

    And of course Oveture keyword tool just spits out the non plural results which don't help me at all.

    As far as the SERPS and the bid amounts on these keywords go they are similar but different. So I can't tell which one gets more traffic or which is harder to rank for.

    Can anyone point me in the right direction with this?
     
    token20, Jun 19, 2006 IP
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  2. carlo2343

    carlo2343 Peon

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    #2
    I would say go with rates. If I was going to google and searching for rates for just anything I would type "hotel rates" not "hotel rate". So in your case, I'd say car rates is correct.
     
    carlo2343, Jun 19, 2006 IP
  3. xboxundone

    xboxundone Well-Known Member

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    #3
    i agree go with rates.... rarely would i type in just rate....
     
    xboxundone, Jun 19, 2006 IP
  4. Ben5082

    Ben5082 Peon

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    #4
    Ben5082, Jun 19, 2006 IP
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  5. token20

    token20 Peon

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    #5
    token20, Jun 26, 2006 IP
  6. WebFreedom

    WebFreedom Peon

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    #6
    I'd suggest going with "rates", as well, and the Google Trends data seems to support it. But there's no reason that you couldn't target "rate" on another page of your site, as well - may be a good way to capture traffic from both terms. :)

    Sam
     
    WebFreedom, Jun 28, 2006 IP
  7. scottj

    scottj Peon

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    #7
    Why not just do both? Spend a bit of money on each, and then let the performance determine which way you go.
     
    scottj, Jul 1, 2006 IP
  8. mdvaldosta

    mdvaldosta Peon

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    #8
    I would think "car insurance quote" would be a better term.
     
    mdvaldosta, Jul 1, 2006 IP
  9. YMC

    YMC Well-Known Member

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    #9
    At first I thought you were asking which was proper English. :rolleyes:

    It got me thinking of how I use it though...

    Car insurance rate for collision coverage
    Car insurance rates (covers all aspects of the policy)

    If searching for new coverage I would use rates.

    Good luck.
     
    YMC, Jul 1, 2006 IP
  10. scottj

    scottj Peon

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    #10
    This is why it's good to have a lot of keywords in your campaigns. :)
     
    scottj, Jul 1, 2006 IP