I'm fairly new to PPC and I was wondering if anyone had any ideas on this. Fortuatley my campaign was set up by a professional SE Marketeer and I have a daily budget to work with. Although the budget has not been consumed I cannot see my ads. We had some pretty good exposure (top of first page) for some keyphrases and I tend to reach a more targeted audience by showing the ads for a 2 hour slot and then turning off the campaign until the next day. Although there is talk that this affects positions we've seen no adverse affects and our average positions have been maintained. Despite all of this the ads can be there one minute and gone the next and it's not that we're being out bid either. Any thoughts welcome
If it's AdWords and you're working with smaller than suggested daily budget this is quite common. AdWords will tend to space out your ad delivery so all your budget isn't used up early in the day.
Yes, its Adwords........ Tha would make sense but we have had instances where the budget has been consumed in 15 minutes (very low budget for very competitive financial terms ) We've gone with Adwords simply because of the amount of traffic Google delivers - Oveture doesn't seem to deliver the same results.
It happens sometimes. The smaller the budget the harder it is for them to space out the ad delivery, or at least it seems that way to me.
That's very kind of them..............WHAT A PAIN IN THE ARSE! The reason I choose the 2 hour slot to show my ads is that's when the most people are looking. I'd prefer to burn my budget and get the traffic. By my reckoning the ads have only displayed 2 times in about a 3 hour period :0
What's your average position been? Not getting good placement can impact how often your ad is displayed as well.
We ran the campaign for a month straight to get positions before deciding to adopt the 2 hour strategy and for the for the most popular key words our average position is 1.5 Very nice! This means when the campaign goes live during the day we're hitting the top slots. That's when the problems start though and after a few clicks we're gone but without having spent the budget!
Lineofsight, I'd suggest that an average ranking of 1.5 is unnecessary. Go for quality clicks not ranking.
Honestly, I would set the budget VERY high. If you track your campaign, you should be able to eliminate the keywords that are losing you money, and keep those that are making you money. You should never limit yourself by limiting your budget. If you could spend $1,000 per day and make $2,000 per day, why would you not raise your budget to $2,000 per day and in turn make $4,000? You should always take as much traffic as Google will send you... but ONLY do this if you're tracking which keywords are truly bringing in the profit. Brad