Can You Increase My Coversion Rate With Your Copy?

Discussion in 'Copywriting' started by ajeetroy, Aug 18, 2010.

  1. #1
    Hi Copywriters,

    I am looking for someone who can write sales copies that can improve conversions of my website.

    I have tried so many writers but the problem is once they write and submit, they are least bothered about the improvement in conversion..

    So I think now I would like to get writers who can work all the way long till the website traffic converts in to sales.

    Pm me as I have some high traffic sites and if you believe YOU Have The Skills Needed.

    Cheers
    Ajeet
     
    ajeetroy, Aug 18, 2010 IP
  2. TaylorR

    TaylorR Peon

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    #2
    That's because many so called "web copywriters" don't understand how to write content that attracts search engines correctly. It's more than just a few fancy keywords. PM me if you are serious about getting your websites performing higher and want to work with a real professional web writer who understands the fundamentals of writing web friendly content and can prove it by showing real black and white results. And don't ask me to work for "adsense earnings" either please.
     
    TaylorR, Aug 23, 2010 IP
  3. parsibagan

    parsibagan Active Member

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    #3
    Very well said! Most believe that writing search engine friendly articles is all about a 500 words article of how they have fun with their sister/brother-in-laws and sprinkle the keyword `obesity' 8 times in it. The sad part is that the clients insist on populating the text with a percentage of keywords. No thought is spared for LSI or other parameters.
     
    parsibagan, Aug 23, 2010 IP
  4. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #4
    Are you looking for a professional, long form sales letter copywriter?

    Many claim to be copywriters, whilst in essence they are nothing more than content providers.

    Subtle difference.

    Too, many will lay claim to be web copywriters when in fact, nothing further could be from the truth.

    If you are looking to make more sales and you want your sales copy to direct your prospects towards a specific course of action, a web copywriter or a SEO copywriter will be the last thing you need. Neither have the training to close deals down using the psychological magic of words. They do not understand the salesmanship process. They will not be able to comprehend how the subconscious emotional triggers work and compliment each other, in a long form sales letter.

    Why?

    Because their prerogative, calling themselves a web copywriter or SEO copywriter is wrong to begin with.

    It's like asking a plumber to do an electricians job for a customer, the end result will be a major fail.

    Most people do not specificly know what business they are in, for example printing or publishing. You can throw good money after bad employing the wrong person to do a job or carry out a task for you. If you employ a SEO copywriter for example, sure the SEO might be brilliant but will the copywriting supplied convert into sales?

    If you want sales, more deals closed down, more people buying your products and services - you need a pure copywriter, plain and simple.

    A copywriter's job is to write sales copy which converts into buyers. A professional copywriter will understand exactly how to create a slippery sales funnel (gravity pulling sales copy), which draws the reader in and ends up in a sale taking place.

    A professional copywriter will understand which emotions to use from sentence to sentence, from paragraph to paragraph, in fact every single sentence and paragraph will be written in such a manner to resonate with your readers emotions and sub conscious buying triggers, no matter what the product is.

    This is way beyond the experience of most 'content providers' who believe quite wrongly that you can slap a few words on a page and have it converting instantly. They call themselves copywriters but actually have no direct experience (with excellent results) writing short or long form sales letters. Ask one of the cowboys to write one from scratch, completely original and they'll be floundering around for a good long while trying to get the basics down. You as a customer will suffer the consequences achieving no sales at all, if you use one of these cowboys.

    The major advantage using a fully professional copywriter is his or her ability to adapt the salesmanship in writing process to a huge range of products and business services. They will put themselves into the mindset of the buying public, understanding their needs, their frustrations and pain inside out, before committing 'pen to paper'.

    Bear in mind the 'average' long form sales letter takes a fully experienced, professional copywriter about 40 hours (give or take) to write out the sales copy for any given product and you can understand why they charge as much as they do.

    Recently, I had a guy pay me in the region of $3,000 for his copywriting. On the first day of launch, given this was just a minor product launch, my sales copy used netted him $20,000 revenue, near all of it profit on his very first day. This is a pretty good investment by anyone's standards.

    Would an SEO 'copywriter' or content article writer be able to do this for you?

    Somehow I highly doubt it.

    When you need the best, make sure you employ exactly what you need for your business and definitely not a jack of all trades. Professional copywriters such as myself specialize within a specific niche, our area of excellence. Using words in print to direct website visitors into a certain course of action, hence why it is also called - Direct Response Copywriting.

    If you need a professional copywriter and you have the budget available to interest me, please feel free to make contact.

    Best,


    Mark Andrews - Copywriter
     
  5. YMC

    YMC Well-Known Member

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    #5
    Wow Mark, you made a lot of assumptions about ajeetroy's website. You assumed a long sales letter would even be appropriate for his needs. You assumed that the off-site work to drive traffic to the site has been done. And you go beyond assuming and outright claim that only "real" copywriters, who write long sales letters, can "put themselves into the mindset of the buying public, understanding their needs, their frustrations and pain inside out, before committing 'pen to paper'."

    From everything I've heard, you are quite skilled at what you do. But, I was shocked in your complete attack on web copywriters, who unlike you, don't solely rely on the long sales letter. You could write ajeetroy the best sales letter of your life, but if there's no SEO or other traffic generating work done, no one will ever see your work.

    Without going into too much detail, I'll give you an example of a previous client of mine - he owns a pair of car repair shops. People visiting his site are looking for his hours, locations, what brands of vehicles they are certified to repair, if they carry an inventory of EOM parts, the services they offer and a number of other things.

    A long sales letter would have been totally out of place and a waste of money. The person who needs their car inspected or their brakes fixed doesn't need the long-winded hard sale of a long sales letter. The law requires vehicle inspections so there's no need to use "subconscious emotional triggers" to sell them on the idea of having their car inspected. They just need a few key pieces of information presented in a clear and concise manner along with the enticement to pick up the phone and make an appointment. I don't know about you, but when it comes to inspections my main concerns are whether or not the shop does inspections, has an opening, is located nearby and can do the inspection when it's convenient for me.

    My intention is not to dredge up the long vs. short copy debate. I'm just making the point that many SEO copywriters are quite skilled at their craft. They too have mastered the interview and can determine what the client is actually selling and what their customers are looking for. In my mind, a skilled copywriter is able to use whatever technique best fits the needs of the client. The right choice might indeed be a long sales letter but it also may be SEO web copy, a postcard with a single sentence or two, a billboard, a yellow pages advertisement or a myriad of other methods. It all depends upon the market, what's being sold, who it is being sold by and who it is being sold to.

    You specialize in long sales letters. I specialize in SEO'd web copy. The main difference between us is that I recognize that both types of copywriting require slightly different skill sets and when done correctly, both are highly effective at driving sales.
     
    YMC, Aug 25, 2010 IP
  6. parsibagan

    parsibagan Active Member

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    #6
    Amen! Well said without injuring anyone's pride. Both copywriters and sales letter writers go hand in glove to (fill in the blanks)
     
    parsibagan, Aug 25, 2010 IP
  7. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #7
    Thanks for the long winded reply.

    If you thought that was an attack, how sorely mistaken you are.

    As it happens, I am now advising the gentleman concerned directly via email.

    Thanks.


    Mark Andrews...
     
  8. dyadvisor

    dyadvisor Peon

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    #8
    Mark: As a long sales page copywriter I recommend you.

    However, I take offensive to you questioning the skills of some very good SEO article/content writers here.

    You in some areas, have more ability, they in others are more skillful.

    Example: I will use myself. Yesterday I posted an article in a PR 0 article directory. That means no support from the source, no link strategy nor anything but the power of words. In fact, a similar version in different wording, is right on the main forum here.

    Today on the top keyword combo, it is ranked #2 out of 6,400,000 searches. It also has other top 10 results. The 2nd place position will get 17% of the clicks for that term. Start of article to firm placement in Google was accomplished in under 48 hours. If I wanted to monopolize much of the search market for related terms, I would just write more articles. If I had used a PR5 or PR6 article directory to launch, it would have been 1st place at over 34% of the traffic.

    A copywriter might be better at selling a product, but not to provide free traffic. The article/content writer can instantly drive traffic to sell any product (for free 5 year traffic).

    I come from a high level sales background, and my articles follow all the principles of a sales presentation. So making broad statements means you do not understand the top skilled writers of copy, yet they can understand you. Hopefully not Ego?

    In conclusion: Both areas work depending on the skill of the writer. I made more money that the high majority of copywriters. So I see balance and no real guarantee one sector is mightier than the other
     
    Last edited: Aug 25, 2010
    dyadvisor, Aug 25, 2010 IP
  9. ScottMartinCopywriting

    ScottMartinCopywriting Peon

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    #9
    Although you have not heard of me, I have an increasingly rare skill...the ability to write copy that makes people buy.

    And I can write your copy extremely quickly…usually within 48 hours.

    When you would like to see recent samples of actual revenue generating copy,

    I look forward to working with you.

    Scott Martin
    Copywriter
     
    ScottMartinCopywriting, Aug 25, 2010 IP
  10. dyadvisor

    dyadvisor Peon

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    #10
    Ajeet: Taking a quick look at your website, the problem is definitely SEO. You PR3 and Alexa ranking are very well, but you are confusing possible customers. YOU DO NOT NEED long page sales copy. If you were selling a singular product or higher value, I might say the opposite. Each of your products need their own page. You are confusing Google and Yahoo, mixing two or three products together. That weakens the strength on an individual product. It is certainly okay to sell more than one product, but use separate pages. Also where is your methods of capturing Email addresses? With the type of products you sell you need an autoresponder to remail the non-buyers. It is found that many will not buy until the 5th or 8th email. Hire one of the people like YMC or another that can understand SEO, to reword what you have, and organize on their own pages. Then get your Email capture form set up to increase your sales. Mark, I am surprised you cannot see this is not the place where long sales page copy works best. Price, profit, and expense all need to be considered.
     
    dyadvisor, Aug 25, 2010 IP
  11. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #11
    Thank you for your opinion DYAdvisor.

    I've noticed a trait with you, though you like to recommend others sometimes if opinions stated agree with your sentiments - there are other times when quite frankly, you talk out of your wotsit about stuff of which you have no direct knowledge.

    When I need your advice, I'll ask for it.

    Thanks.


    Mark Andrews
     
  12. Perry Rose

    Perry Rose Peon

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    #12
    With the exception of a few changes after the major completed job, a good copywriter does not need to do this. If he has to keep making changes, like you described, he...well...pretty much sucks.


    Ajeet, correct me if you think I am wrong, but it sounds like that you have hired schmucks who think they are copywriters. Like many of the ones who hire themselves out at this board and over at the warrior forum.

    (The same with those who think they are seo gurus, when in fact, it is pretty easy to optimize a site properly. Although there are simple little things a webmaster needs to do, the bottom line is that it is the backlinks he/she needs to mainly work on. Personally, I wouldn't dwell too much on SEO anyway. That is, IF you are.)

    They talk a good game, but the end result is the same ol' ho-hum site.

    They underline a few sentences, highlight a few sentences, put up the typical ugly big red text, and, voila! ... They are a copywriter!

    Take a good look at THEIR websites. It almost looks all the same. heh heh heh

    Funny stuff.

    The thing is, you may not even need a copywriter!

    If you haven't already done so, start by posting your site's address for comment. Ask your friends, family and associates for their advice. Look at major businesses' sites for good examples on what to do....

    Oh, and by the way...in most if not practically all cases (NOT ALL THE TIME), a long sales letter is not needed. Most of your first-time visitors will not read all of that mess.

    Do you?

    There ya go.

    And what have you done? .... You spent additional money (maybe twice as much) for someone to put in stuff that really may not be needed.

    Good luck with your site.
     
    Last edited: Aug 25, 2010
    Perry Rose, Aug 25, 2010 IP
  13. MarkAndrews IMCopywriting

    MarkAndrews IMCopywriting Peon

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    #13
    Boy, this forum is hard work with the likes of you and DYAdvisor posting your absolute wanton gibberish.

    I'm thinking this is a waste of time posting here, some of you simply haven't got the foggiest clue and/or idea what you're talking about when it comes to professional copywriting.

    If you want to make such blanket statements Perry, please back up your absurd statements with facts.

    Every professional copywriter tests everything down to the absolute last detail. I think we're probably better placed than you are to know what works and what doesn't.

    Rather than posting up completely false, dreadful, awful advice based on your own personal preferences - back up your statements with facts, not meaningless conjecture picked out from thin air.

    Mind you, at least you can string a sentence together, I'll give you that, unlike your mate DYAdvisor, whose word usage is diabolical more often than not.


    Mark Andrews
     
  14. Perry Rose

    Perry Rose Peon

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    #14
    Don't put me in the same sentence with that high-medicated, three-ring-circus clown.

    Show me where I made "such blanket statements."

    Although I will say, however, that practically all do not know shit from Shinola.

    It's odd that, YOU, took offense to it, though.

    I wonder why.

    Ajeet has heard both sides. I personaly don't care, but it's now his decision, which could possibly make or break him.

    It's dinner time. I hear a chicken leg calling out my name.

    *Peeeeeerrrrrryyyyyyyy....eeeeeeaaaaat meeeeeeeee*

    See ya.
     
    Last edited: Aug 25, 2010
    Perry Rose, Aug 25, 2010 IP
  15. dyadvisor

    dyadvisor Peon

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    #15
    Sure is enough rear end crowing by those who do not look at the facts.
    Acaci berry weight loss is one of the most overexposed areas on the internet.
    Other products listed are similar, small profit margin, impulse type buyers,and far too competitive. Your products have some of the highest QCI rates around. Some of the shrewd competition you have are using autoresponders with an OTO tacked on to get the visitor while they are hot. Then using autoresponders to work their list to sell an additional product later.

    Your profit margins are slim, yet you show excellent traffic efforts to earn them. Talk to a writer that actually personally specializes successfully in a small niche area of their own. Part of the conversion problem might be in what you are selling. A writer familiar with smaller niche areas and SEO might be right to consult with. So that is why I will stick with my earlier recommendation. Let the feathered up crows fly.
     
    dyadvisor, Aug 25, 2010 IP
  16. Perry Rose

    Perry Rose Peon

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    #16
    Yeah, you are right...there sure is enough rear-end crowing.

    Um, I know of two posters here who make at least $300 a month off of such "overexposed areas," there, uh, SEO guru.
     
    Perry Rose, Aug 26, 2010 IP
  17. parsibagan

    parsibagan Active Member

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    #17
    But yet you interfere.
     
    parsibagan, Aug 26, 2010 IP
  18. dyadvisor

    dyadvisor Peon

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    #18
    How true.

    When does he not?

    Since I have no income other than Social Security and my up and lately downward investments it cannot be me.I give my businees referrals away. Although with SEO applying to word usage I better know it if I provide lessons to others for free.
    That is why I merely gave a suggestion who might be a good match, based on the need. We saw this happen to Mr Vahey, where people here initially tried to burn him and this looks like another case. It is seeming that a couple of the fellow members overall are looking green, as in dollars, although not US ones. When people wanting the work are either unqualified, or fail to analyze the situation before they attempt to take it on, it is easy to predict the outcome. He Vahey finally got one good one, that I think is very well qualified.

    Let's hope for the sake of the others, that ultimately occurs here.
     
    Last edited: Aug 26, 2010
    dyadvisor, Aug 26, 2010 IP
  19. parsibagan

    parsibagan Active Member

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    #19
    I am surprised that the only advise this gentleman provides are about backlinks. I have been seeing links since the days of text-based interface... If I recall correctly, the name links is derived from lynx (browser). I assume that this gentleman also knows about the value of PR. Backlinks will only be effective if they are from sites whose topics/subjects are relevant of the site to whom they link back. Plus these sites should also have a good PR. I would request our knowledgeable friend to provide me with the url of 10 sites that accept links (I am willing to exchange), have PR3 or more and are related to obesity... Period.
     
    parsibagan, Aug 26, 2010 IP
  20. Perry Rose

    Perry Rose Peon

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    #20
    *rolls eyes* Jesus. It makes it very difficult to have page rank without backlinks, son. It goes hand in hand. lol So, uh, yeah, I know the value of it. lol Whew!

    In other news, water is wet.

    lol The Laurel and Hardy of the Internet.

    http://aramblingguy.files.wordpress.com/2009/12/laurel-and-hardy1.jpg

    Thanks, guys for the free entertainment. Keep it comin.' ;)
     
    Last edited: Aug 26, 2010
    Perry Rose, Aug 26, 2010 IP