Can you help with this strategy? 100's of keyphrases

Discussion in 'Google AdWords' started by shkad14, Dec 6, 2008.

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  1. #1
    I was wondering about movie sites. If you had an online video store that you used a dropshipper to supply you with products, how would you run the dwords campaign?

    Would you take each movie, say the top 100 titles and start a campaign based on all those movie names as keywords? The reason I ask, if some movies dont get a lot of searches, will google hit you with a poor quality score?

    Thanks
     
    shkad14, Dec 6, 2008 IP
  2. bjewelled

    bjewelled Peon

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    The number of searches for a keyword is not a factor in QS - it is the number of clicks as a proportion of the number of times your advert shows, i.e. the Click Through Rate or CTR, that is used to calculate QS. But, do not get hung up on it; in my experience CTR is a relatively small factor in QS.
     
    bjewelled, Dec 6, 2008 IP