Can we split Search and Content into Groups?

Discussion in 'Google AdWords' started by candy_lim01, Jun 3, 2009.

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  1. #1
    I know it's common for ppl to split Seach and Content into 2 different campaigns for easier monitoring.

    I'm just checking is there any difference if I just separate them into 2 different ad groups?

    My campaign will be "Dogs"
    Ad group 1 (Search): Dogs Keywords
    Ad group 2 (Content): Dogs Content

    Inside each Ad groups will have the similar keywords, and of course different bids.

    Will it lower my QS or affect anything?
     
    candy_lim01, Jun 3, 2009 IP
  2. veracious

    veracious Banned

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    #2
    Split them into 2 campaigns, 1 for content and other for search - b/c only at campaign level you can specify search or content.
     
    veracious, Jun 3, 2009 IP