Can we discuss about YPN new "quality traffic" ?!

Discussion in 'Publisher Network' started by houstonian, Jun 14, 2007.

  1. #1
    As far as i can understand, "quality traffic" means traffic with high ratio of uniques/click. If that is then i wonder how fellas who running forums and downloading sites doing. In my forums and downloading sites, there are huge traffics but not much click because people are busy with their downloading and reading posts.

    The niche sites may still be good.

    It's been hard for me the last too weeks. Earning drops 90% and i am still finding a solution. I think i have some solutions to improve the situations but your comments/ideas are really important to me now.

    Please tell me how your sites doing and your suggestion.
     
    houstonian, Jun 14, 2007 IP
  2. d16man

    d16man Well-Known Member

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    #2
    Until YPN gets its act together, I think all sites are losing...and the sad thing is there is nothing we can do about it...I got a total of 23 ad unit impressions for multiple sites, with the weakest site getting 25 uniques, and this was 3 days ago...and they tell me my ads are showing fine...horsesqueeze.
     
    d16man, Jun 14, 2007 IP
  3. Da-Chief

    Da-Chief Peon

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    #3
    Mine have actually gone up..

    I run Corpsman.com (Military Enlisted Corpsmen, Medic's) as I have been one for 23 years and Just retired. I knew going in that we are a "Breed" of people who stick together even after we get out and retire or just get out. What wasn't tapped before though was the new recruits, families, etc..

    My numbers have substantially grown each month. I Try to update something on our main page daily to keep bringing people back, we have a Forum (Scuttlebutt Forum) and also some download areas.

    What I have found is the "PERSONAL" touch is what has driven my numbers.

    The thing I fight with though are driving my ads to what our content is. Right now due our Job functions overseas etc and wanting to keep touch with families and friends, a Computer is our "BEST FRIEND" other then our personal safety stuff.. (I.e Weapons, Protective Gear etc..) Trust me, nothing is better then to receive a email from a family member half the world away.

    As my old MAJ said.. "Just keep it Real Man."..

    ;-)

    Darrell "Da-Chief" Crone
    Corpsman.com
     
    Da-Chief, Jun 14, 2007 IP
  4. PoemofQuotes

    PoemofQuotes Peon

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    #4
    I'm sure the quality traffic has more to do with conversions than just clicks. Clicking without conversions is what drives advertisers mad... If 1000 people see your ad, they see your name at least and you pay $0. If 1000 people see your ad, you get 100 clicks and no buys... you would be mad, especially at what Yahoo charges.

    The problem however, is the non-related ads showing. I don't have a medical website, yet medical ads are showing. I don't have a income tax website, yet the ads are showing. Of course those aren't going to convert! Also, the same ad showing on every single page is not going to convert either, and will just drive my visitors crazy!

    Since the 'quality' thing has been implemented, my earnings have gone down by 2 1/2 times. So instead of say, $100/day, I'm making $40. What crap.
     
    PoemofQuotes, Jun 14, 2007 IP
  5. houstonian

    houstonian Peon

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    #5
    I think "high quality" traffic is this.

    1- The value of 1000 uniques/100 clicks is higher than 2000 uniques/100 clicks. By saying uniques, i didn't mean impressions since 1 unique can create some impressions.

    2- Base on factor 1, ads for 1000 uniques/100 clicks are different from ads for 2000 uniques/100 clicks with higher cost per click.

    3- Conversion - If your visitors click and do nothing or leave so quickly, ads with lower cost per click will be displayed until the conversion changes.

    ---------------

    I got some pages with poor ad targeting although the content is highly targeted. For example, a page talking about iphone and all i see is google map ads.
     
    houstonian, Jun 15, 2007 IP
  6. guidyy

    guidyy Active Member

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    #6
    So far, nothing changed on my site.
    I asked YPN to define quality of traffic and they pointed me to YSM blog post.
    As usual, communication of YPN with their beta testers is as bad as their targeting.
    Seems like conversion is the main concern, but sadly, quality of ads is not, starting from shopping.yahoo.com itself, that advertise a BBQ sauce and there is none on the landing page. What kind of conversion they are looking for?
    According to TOS I cant encourage users to click on ads: what about "DO NOT CLICK on those friggin' ads until you have a urge to buy something"?
    Once again thanks God I don't have to live with income from websites.
     
    guidyy, Jun 15, 2007 IP
  7. karagold

    karagold Peon

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    #7
    sorry houstonian, that is more than likely not correct. to ypn, quality = conversions. they dont care how many uniques you get. what they care about is the ratio of x clicks and y conversions. i would imagine that to ypn 1 conversion in 1000 clicks is "low quality" where 1 conversion in 10 clicks or even 100 is "high quality". your conversion rate, ctr or any other such factor has nothing to do with what ads will be shown. with the "smartpricing" feature the concept will be that you will get paid less than the maximum payout for an ad based on your conversion rate.

    of course, nobody knows the details into ypns determination of quality, smartpricing, etc. so, while i may be wrong about your first 2 points (which i dont think), i am definately right about the 3rd. the ads shown have nothing to do with conversion, quality, smartpricing or any other factor other than ypns messed up targetting engine.

    of course, what do i know? honestly, i dont think even ypn knows.

    jmo
     
    karagold, Jun 15, 2007 IP
  8. houstonian

    houstonian Peon

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    #8
    Thanks Karagold
    I will try harder.

    @ guidyy: Revenue from ads is now the only source of my income. Sadly but true. It's actually feel good when you devote 100% to something and this time, when i am young and have nothing to loose, i want to try YPN. Just simply... want to be a pro in this field. lol ... i just hope i can ajust my system toward the new policy and quality standard of YPN.
     
    houstonian, Jun 16, 2007 IP
  9. karagold

    karagold Peon

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    #9
    if this is your only revenue model, unfortunately you are doomed to fail. the system is designed to make you fail. you must diversify if you want to make a living online. it is only in this way that you can survive the ups and downs of this business.

    jmo and goodluck
     
    karagold, Jun 16, 2007 IP
  10. GeorgeB.

    GeorgeB. Notable Member

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    #10
    Besides the first sentence, what in hell does any of that have to do with this conversation??
     
    GeorgeB., Jun 17, 2007 IP
  11. gautam1985

    gautam1985 Peon

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    #11
    my CTR is same but actually price have gone too low and i think im missing too much of a clicks too traffic is same amount of clicks are going low
     
    gautam1985, Jun 17, 2007 IP
  12. houstonian

    houstonian Peon

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    #12
    I think YPN is trying to attract advertisers and yeah, Karagold is rite, this business has lots of bumps.

    Anyone has done any experiments with the new YPN quality policy and observe anything ? Like the time users viewing an ads ? For example, same unique, but this time, he sees the ads for 8 secs, next time, more "quality" ads will be delivered and if he sees that ads for like 15 secs, next time, another higher "quality" ads will be displayed ... stuff like that !!

    Man... the experts should say something !! You have to help newbies like me to make some money, enough to get some beer and some chick..en.
     
    houstonian, Jun 18, 2007 IP
  13. IamNed

    IamNed Peon

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    #13
    Nothing but was there anything wrong with it?

    Annoying advertisers trying to treat a CPC model as a CPA model. If they don't want non converting clicks they shouldn't use Yahoo PPC advertising!
     
    IamNed, Jun 18, 2007 IP
  14. Da-Chief

    Da-Chief Peon

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    #14
    IAMNed,
    Thanks, George and I have talked already, he had some valid points, we took it PM..
    ;-)
    Thanks though!

    Darrell
     
    Da-Chief, Jun 20, 2007 IP