Can we decrease CPC by doing SEO for my website ?

Different things, as CPC mostly depends on the quality of your ads and campaigns, but if you optimize your site well and it has great SEO performances, it can definitely have a good impact on your Google campaigns, as the landing page should be quality and fast.

 

Yup, you can decrease the CPC by doing SEO but you have to follow some ways to do it. Here are the ways by which you can do it:

- The first thing you can do is to optimize your keywords for long tail keywords.
- Another thing you can do is create high-quality content for your websites.
- By building quality backlinks on relevant websites that give a signal to your website that your website is high quality and trustworthy which can lead to higher rankings and lower CPCs.
- Use relevant keywords in your titles, meta descriptions, and through your website content.

 

Both the thing are different there is no any concept between them. If you are ready to pay then go for google ads and if you need long term result then go for SEO but it take time and you need to have patience for that and hard work.

 

SEO and PPC serve as distinct strategies, with each having no direct impact on the other. To lower CPC, focus on elevating your ad's Quality Score. QS functions as the gauge for measuring your competitive performance. Enhanced QS can be achieved by crafting ads that attain a more elevated relative Click-Through Rate. Devote thought to understanding the desires and necessities of your prospective clientele, and then seamlessly incorporate those elements into your ad content.

 

that means you are trying to say seo help is lowering the CPC.

 

While SEO (Search Engine Optimization) and Google Ads (formerly AdWords) operate independently, there are ways in which improving your website's SEO can indirectly benefit your Google Ads campaigns, potentially leading to a lower cost per click (CPC) and better overall performance. Here are some ways in which SEO efforts can positively impact your Google Ads campaign

 

Hey Dhivakar
Yes, improving your website's SEO can indirectly help decrease CPC (Cost Per Click) in Google AdWords (now called Google Ads) campaigns. Here's how:

1. Higher Quality Score: Google evaluates the relevance and quality of your ads and landing pages through its Quality Score metric. Better SEO means better landing pages, which can lead to higher Quality Scores. Higher Quality Scores often result in lower CPCs for your ads.
   
   
2. Improved Ad Relevance: SEO can help you optimize your website content for specific keywords. When your website is highly relevant to the keywords you're targeting in your AdWords campaigns, Google is more likely to perceive your ads as relevant, which can lead to lower CPCs.
   

 

Like mdad said above, make sure your page matches your ad as much as possible. Then make sure you're optimizing your title tags, meta tags and basic on page SEO like bolding text, H1, H2, etc.