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Can we decrease CPC by doing SEO for my website ?

Discussion in 'Google AdWords' started by Dhivakar Kumar, Jan 28, 2020.

  1. #1
    Hi
    SEMrush
    Can we decrease CPC in ADWORDS by doing SEO for my website OR any thing by doing SEO which will help for adwords campaign in anyways ?
     
    Dhivakar Kumar, Jan 28, 2020 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    SEO and PPC are two different things and one does not affect the other.

    The way to decrease CPC is have higher QS ads. QS is the barometer that tells you how well you are doing compared to competitors. The way to a better QS is to create ads that get a higher relative CTR. Think of what your potential customers want and need then just say that in your ads.
     
    Lucid Web Marketing, Feb 5, 2020 IP
  3. TigerBball067

    TigerBball067 Well-Known Member

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    #3
    One of the best ways to decrease your PPC is to improve your SEO. Once you are gaining more organic traffic through the search engines, you can back off on paying for Ads and use the organic search traffic as a substitution.
     
    TigerBball067, Feb 10, 2020 IP
  4. James Rawls

    James Rawls Greenhorn

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    #4
    High CTR (Click through rate) means low CPR. Hence, indirectly, doing SEO for a website means that the content and overall interface of the website will be optimized according to a suitable buyer persona, and will lead to a greater CTR which will ultimately lower the CPC.
     
    James Rawls, Feb 12, 2020 IP
  5. EightAce

    EightAce Member

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    #5
    Yes. You can improve your quality score, which in turn will reduce your CPCs, by making sure your Google Ads landing pages are relevant to the keywords you are targeting within Google Ads.
     
    EightAce, Feb 14, 2020 IP