Hello, We are starting a new a new off-line business venture. In order to be successful the supporting website will need to generate a minimum of $3,000 per month through advertising sales. I really didn't think this would be a problem, but before I invest too much more money, I want to make sure. Just to clarify what we are doing; We will be running sporting events on the weekends. The revenue generated onsite through sponsorships and entrance fees will only cover a portion of our actual expenses of running these events. We have decided to build our website to promote and advertise our weekend tournaments. We will be depending on the website to not only cover web related costs, but also cover other expenses related to the business of running these events. We estimate that the site will need to generate between $2,800 and $3,300 to cover these costs. I will explain the features of the site, our demographic, and our niche. I'm hoping that some of you can use your expertise to let me know if you think this is possible. The Site: Our main draw will be our live webcast (Ustream.TV) of our weekend events. We will provide professionally written content regarding the results of all events. We will make use of all popular social media such as Twitter, FaceBook, etc. Message board so all visitors can interact on various topics relating to our events and our sport. We will make use YouTube by recording all weekend events and uploading to YouTube and embedding them in our Tournament Archive section. Our website will be interactive with original, timely and relevant content. we will be running ads for our tournaments & website in one industry newspaper with a weekly circulation of 75,000. Our results articles will also be submitted to this same newspaper. Niche & Demographics: Our tournaments and our website will appeal to a very narrow demographic. Although narrow, they are always in the market for equipment. There are maybe a dozen online retailers who are specifically marketing to our target audience. Expected Traffic: Based on our research, we are estimating 15,000 site visitors the first month. 30,000 site visitors by the third month. 50,000 visitors by the sixth month. Popular industry websites average (based on Quantcast) 48,000 visitors per month. The largest averages just over 100,000. This is a very narrow demographic of motivated buyers. Industry advertisers within this niche range from multi-million corporations to small pro-shops. Direct Advertising: Based on our disscusions with a few small retailers, they are willing to pay rates as high as $60cpm for a standard sized banner as. We plan on offering that rate for 1k impressions. We would like to offer these as well: 5k $50. 10K $45. 25K $40. 50K $35. 100K $30. Final Question: Based on the above information, can a site like this bring in $3,000 (after site fees)? BTW, no it's not golf.
You expect to make $3000/mo with 15k visitors, but then you say: "Our tournaments and our website will appeal to a very narrow demographic". Even with a large (worldwide) demographic from all walks of life, pulling in $3000 in advertising + 15k unique visitors for a new site is very difficult! I'm not saying it can't be done, but just know that you are facing a long uphill battle. Your content has to be killer.
the best way to advertise this kind of websites is throuh offline ads you can reach thiss amount just check with someone expert in offline ads in your area
I would be rich if i could make 3k $ a month with even 100k monthly uv! Even with excellent niche, very high paying niche, i doubt 15k will come anywhere even closely to the costs. That's just the nature of advertising revenue on the net. You will need to sell a product or service to make that kind of returns.
I don't think you can achieve it at the first month of launching coz you need to do a lot of thing other that the one you mention here. Some more the the step of having ads during prime time at TV is a good promo method.
lol No, we would not even attempt this if we didn't think we could get more than 50K uniques per month. I was looking at the wrong set of numbers. We expect to be at 150K unique visitors by the fifth month. By the tenth month we hope to be close to 300K. We expect to generate enough start up money to carry us to the fifth month. By then we need to be self sustaining. Mentos, not sure if we can do prime time, but we are investigating cable advertising. Thanks for everyone's input. If you have anymore ideas, don't hesitate to share.