I am trying to find if Yahoo Search Marketing allows local PPC advertising for just a single state? They say they can do just local but I would like to advertise in the whole state. Dan Bergman
I'm looking for the same thing. I'd like to have PPC ads served for visitors in specific states, but the local marketing doesn't allow for this... Is there something we're missing?
Here is the scoop, pattern your optimization for the state, for only the state with every phrase. I have found that the easiest target is a location with my SEO work. Yahoo does allow you to select per location in their ppc program but what MSN has come out with what seems to be the great one for ppc. They can pinpoint location, gender and time of day to give you the best ppc performance. You might want to give them a try?