Can someone recommend a Good ebook on writing Sales letters?

Discussion in 'General Marketing' started by Davey Crocket, Aug 8, 2005.

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  1. #1
    I'm looking for a good ebook on how to write good sales letters, or even better pre-written sales letters. I know theres a bunch of different packages, just wondering if someone had experience with a really good one.
    I already have the 597 sales letter package.

    Thanks
    :)
     
    Davey Crocket, Aug 8, 2005 IP
  2. Lynn Terry

    Lynn Terry Peon

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    #2
    Hi Davey,

    I recently read Joe Vitale's Hypnotic Copywriting, and I'd have to say that was my personal fave.

    Order Button Triggers (link) was also interesting, and definitely on my list of tops - less about "writing sales letters" and more about analyzing what works and why. Really great stuff (an eye opener).

    Ken Evoy also has a 159 page book on "making content PREsell" for around $10 (link) which I thought was very good. Especially for the price!
     
    Lynn Terry, Aug 10, 2005 IP