I made a campaign and have very relevant keywords.. but my ad wont run because it says my keywords have to low of a quality score. why is this and how can i fix it? thanks
the quality score is based on a few items - you could have too many low performing keywords or your ad my not be tailored to the keywords properly. Dean
Does it help to group your keywords based on CTR and maintain them as separate Ad Groups or Campaigns? Or does google look at the overall account when doing the quality score calculation?
Take a look at the Google adwords help center, you might find your answer there Here's the link... http://adwords.google.com/support/bin/answer.py?hl=en&answer=50688
Split the keywords in ad groups and group by topic Use relevant landing pages that contain some of your keywords. Make sure your landing pages contain text and not only pics. Use relevant Ads that contain some of your keywords That should increase your QS
Don't just load the key words in the pages. Try to use key words within the relevant area. You can get quality key words from google keywords...