I seem to be confused over how Google calculates your Max CPC. I know it's based off your quality score and what you put in for you Max Bid however there is one thing that confuses me. It is best explained with an example. Say I'm bidding on the term "Ranch dressing". Say I use the keyword tool and put in a max bid of a $1.00. It estimates that for a place of 1-3 my CPC will be $0.31-$.72. Now if I change my max bid to say $.75 it says for a place of 1-3 my CPC will be $0.25-$0.66. How does this make sense? Kyle
Here's a free pdf ebook that will hopefully answer your questions. It's explains all the ins and outs of the Google Adwords system. Try it out at: http://articletap.com/adwords/AdWordsMadeEasy.pdf Eric