basically i have a broad match keyword, very general. i use this keyword to extract more long tail keywords and make a separate ad group with exact match. i am looking at the total history of the campaign..and it shows the broad match term has 25 clicks...0 conversions...how can this be right? when is it time to turn off a poorly performing keyword? when will i know?
xD - you make me laugh, "25 clicks...0 conversions...how can this be right?" This kind of thing is not uncommon on adwords. Just because someone visits doesn't mean they'll buy I think 25 clicks is too early to judge whether a campaign will work or not. You should turn off a keyword when you have paid lots more than you would have recieved in profit and you have exhausted all ways of improving the campaign. 3 things you should think about: *Do competitors simply offer a better product at a lower price? *Are you making your selling points clear, do you have anything thats way better than your competitor? *Have you captured the visitor at the right time in their buying process e.g: someone who types "buy colgate tooth paste" is much more likley to buy then someone who just types "colgate toothpaste". Another example: Someone who types "sony erricson k850i" knows which product he/she wants and is closer to the buying phase than someone who types "sony mobiles"
haha, yeah. it's funny really, but you woulnd't know unless you have some experience in the field and that's that you should run each keyword for about 300 clicks OR get tools that monitor and calculate time on site, and stuff like that to make you get a bigger picture of keywords that "may convert"... alright? You need way more data than just 25 clicks... did you use -free,-counterfiet as well? Also there are words like "auto quotes" that show up for "inspirational quotes" if you have quotes as your broad match.. SO instead of doing what you are doing, set it to "exact" and test until IT convers, then do phrase, then broad... alright? If you need help just grab my free report below! - Chris
A sample pool of 30 would not yield much data that is meaningful. How do you compare 0 with 0. At least if you had 2 campaigns of 300 clicks each you can have some actual clicks to compare. And if it is up for a full week you may notice clicks come more or less on certain days. I think the mistake here is in accepting what is clever marketing that suggests that you can get clicks and conversions within minutes of setting up a campaign. Test test test KJ
We usually avoid the broad keywords altogether, except at site-launch time. When first launching a site I usually treat it like a brick-and-mortar business and set aside a certain amount as an "advertising budget" just to get the name out there. The truth is with broad keywords, unless you're doing arbitrage, you will usually never get a tangible return on that investment (there are exceptions). Otherwise I and my team usually begin any Adwords campaign with 100+ keywords, all mid to long-tail, and then chop it down every 500-1000 clicks or so. Good luck!
25 clicks is WAY too early to make any assumptions ... just like said in other posts wait at least 500+ clicks ... Sometimes sales happens in bunches, I can have a day for 1 campaign with 200 clicks and only 1 sale, the next day same amount of clicks and about 10 sales sales go up and then go down ...
Also remember that your conversion rate will always work conversely to the price of what you are considering a "conversion". The higher the product price, the lower your conversion rate will tend to be. For example one product that I am promoting gives me $156 each time it "converts". It usually takes me 500 clicks to get a sale, but since I have gotten my clicks down to under $0.01 each, it still gives a steep profit margin.
thanks for everyone's responses. what i originally thought was happening is that each time i extract a useful keyword from the broad match term, and make it to an exact match, adwords retroactively assigns conversions that originally on the broad match term to the exact match. basically, the longer tail word was triggered by the broad match term and converted. anyone know?
Nah.. it doesn't happen that way... your conversions will be triggered from "how to make a dog jump" if you are promoting a virtical leap product on how to "jump" and you have "jump" activated... if for some reason searcher 1 buys it you'd still say "jump" converted it and it doesn't give yout "how to make a dog jump" as the keyword.. - Chris
Apologies if I've misunderstood the question but ... If you have Widgets as broad and somebody types in Blue Widgets and you make a conversion - the broad matched Widgets gets that conversion. If you make [Blue Widgets] into exact match, it won't get that conversion, it will always belong to the broad matched Widgets... future searches for Blue Widgets, however will then start to trigger your exact matched keyword.