Can someone explain conversion goals to me in laymans terms?

Discussion in 'Google AdWords' started by mnymkr, Jul 11, 2006.

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  1. #1
    Maybe by example or how to, but I am just unsure what this means exactly as related to CPC campaigns.

    Thanks
     
    mnymkr, Jul 11, 2006 IP
  2. tke71709

    tke71709 Peon

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    #2
    The percentage of clicks that converts to a sale/lead.
     
    tke71709, Jul 11, 2006 IP
  3. mnymkr

    mnymkr Well-Known Member

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    #3
    Can you tell which ads are getting clicks and which aren't?
     
    mnymkr, Jul 11, 2006 IP
  4. ewan

    ewan Peon

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    #4
    A conversion is when a visitor does something specific on your site. It can be anything, depending on the purpose of your site.

    For example, this Digital Point Forum, a conversion goal the web master may have set is how many people register.

    Another example, is if you have an online form on your site, you track how many people filled in the form.

    If you are using Adwords, you can see how many clicks each ad is getting via the reports in the reporting tab, or u can get the summary info from the ad groups.

    The best way to track conversions is to use a good analytics tool. But that is another question.
     
    ewan, Jul 11, 2006 IP