Can someone clear something up for me on adwords

Discussion in 'Google AdWords' started by russelltw, Jun 4, 2007.

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  1. #1
    Forum,

    I recently had an increase from OK to POOR (mostly $1, some $5). So I am thinking it is something with my landing pages. I am struggling with making my pages relevant. I look at my competition and they seem to have very specific landing pages and not much content on the landing pages, but have links back to a central page that has the content. Is that the custom for making google happy? Do you use keyword insertion to make each page relevant to each keyword? Some others here has mentioned that you need to have keywords in the ads and ads in the landing pages.

    Currently we are sending lots of keywords to the same page, theme is still the same, but lots of keywords go to the same page.

    Regarding our website, once people land on it, the conversion is pretty high. We have talked with MS and they liked our pages and the quality of them. I just can not figure out why google doesn't like them.

    Any thoughts on what you need on a landing page???

    Thanks
    Russell
     
    russelltw, Jun 4, 2007 IP
  2. Huligan

    Huligan Peon

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    #2
    To find out what Google thinks of your landing pages, use the AdWords Keyword Tool. Click on the "Site-Related Keywords" tab and Google will spider the landing page URL you enter and tell you what keywords they find. Here's a link to the external Keyword Tool.

    https://adwords.google.com/select/KeywordToolExternal

    You hope that all the keywords you are pointing to your landing page are found on the landing page. If they are not there, then your landing page is not as relevant as it should be for a good quality score. Here is some more help with your quality score and landing page.

    Improve Your Quality Score

    Create A Landing Page

    Good luck.
     
    Huligan, Jun 4, 2007 IP
  3. flip

    flip Peon

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    #3
    Huligan's links are great; check them out. I even have one of them fav'd. I rely more on manual keyword insertion than DKI. Don't be afraid to add some high PR links, .edu's and .gov's. My .gov links don't produce a lot of page leak, so they strengthen my page but I don't lose users.
     
    flip, Jun 4, 2007 IP
  4. Neale

    Neale Peon

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    #4


    Thanks i had seen that tool but never used it :rolleyes: It seems like it can be of use in many areas
     
    Neale, Jun 5, 2007 IP
  5. KniveZ

    KniveZ Active Member

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    #5
    Mind if I ask how you got these .gov links?
     
    KniveZ, Jun 5, 2007 IP
  6. Huligan

    Huligan Peon

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    #6
    You're going to have to know someone in charge of a government website or just provide an excellent web resource they will naturally want to link to.
     
    Huligan, Jun 5, 2007 IP