I managed 1 website for 10 years... did ppc for all search engines...used Google Analytics. Now I'm going out for a job, probably with an agency. Can someone please outline the several areas of PPC I'd have to be good at to be an 8 out of 10 caliber for ppc? Thanx. Incidentally, I've been ranked 2-3 out of 10 for seo - seriously. Hence I wonder if going out as a ppc guy is better. By the way, I don't know how to hook up GA; someone else did it. I don't do programming and don't know html or other on-page stuff other than copy-writing.