I dug out an informational post for you: http://www.ppccampaign.net/Basics/How-to-Start.html Just be careful with these tips: - Undergo thorough keyword research - Base your campaign on narrowed searches/ exact matches - Research your competitors’ keyword strategy - Pay attention to your metrics - Keep an eye on Google quality score - Target your PPC ads with the help of Facebook - Combine your PPC campaign with a strong linkbuilding campaign I use a tool called ‘Keyword Country’ to build better structured PPC campaigns quickly... Quite helpful!