Can PPC affect natural rankings in Yahoo?

I have noticed a few sites who bid highest for a certain set of keywords on Yahoo have now moved to be top of the natural rankings as well as the paid rankings.

Initially I thought there was no link between the two but now I am not so sure, maybe the sites getting higher traffic are being ranked higher?

Any thoughts?

 

By placing payperclick ads, you can temporarily gain thousands of links to your site which in itself will push up the rankings.

 

The financial long-term cost of this is pretty high.
I'd recommend writing some good content that will allow people to naturally link to your site.

 

But it is also very difficult to write some good content

 

Indeed; just go with natty links.

 

It is difficult, yes, but its a better long run solution instead of paying monthly marketing costs.

 

I do not believe PPC ads count toward your links

 

Running a linkdomain: in Y or a link: in G, I see links from Overture ads , but never Adwords ads. Whether these actually count for anything is doubtful.

 

There are links and links. PPC links do not improve your organic position on the core engines. Sure, some tacky outfits like Lycos will sell you an "organic" No. ranking. But if that's not prostitution, what is?

 

is that true??

 

In the old days it may have been true. But not now.

 

You can pay Yahoo $299 a year to be listed in their directory and it won't affect natural rankings.

 

even i was also looking for the answer to this one, but ultimate observation was that ppc has noting to do with the ranking

 

I sincerely doubt that Yahoo would tie natural and paid listings to each other in any way. The potential brand impact should proof surface outways any potential benefit.


Brian

 

i don't thing so!!!
ppc links have noting to do with organic listings!!!! both are completely different concepts.

 

I think it used to have some effect (a few years ago), but now I believe it has no effect at all on organic rankings.

 

I defenitely think it is.. cuz Yahoo CPC does not just appear on Yahoo... its on MSN.. (i think) and various other engines.. which does generate links ..which should be counted... would like to hear more on same though..cheers

 

i don't think that ppc affects organic search. i've seen one doing such tactic to increase his ranking on serps, but there's no effect. glad he shut that one down before paying the hefty cost of click fraud.