Can I use Adwords cross-channel conversion tracking to track form submissions in addition to click through rates? I want to use Adwords cross-channel conversion tracking to track (1) how many users click the ad to visit the landing page and (2) how many of these users then submit the form on the landing page (and thus end up on the 'form submitted' page). The cross-channel conversion tracking setup in Adwords asks for the landing page link, and based on this link it generates the link and javascript code that will allow me to track (1). However, I do not understand how I can also track (2) using cross-site conversion tracking. Is it not possible to track (2) using cross-channel conversion tracking? If it is not possible to track both (1) and (2) for the same cross-channel ad, can I add the generated javascript to the 'form submitted' page rather than the actual landing page, in order to track form submissions rather than simply tracking click throughs? Thanks for your help.