Hello guys, Wonder If i can setup adword to run and lead to the product page straight away without my own landing page? Coz I heard that google doesn't allow different people to promote same product. is it true? Will it convert at all? or will i make profit? little profit is fine too. toby
It depends on the product. If it's competitive, then there are probably people already promoting it via PPC, so you will face display URL competition. Only one of advertisers will be displayed if both are bidding on the same display URL. The advertiser with higher QS will get the advantage. If it's not competitive, then you can try. Direct linking works, just bid on the right keywords and write attractive ads.
blackamn, I thought the hop linking is "different" for all advertisers? if it's different why I can't create ppc? Also for landing page, does it mean when people click on the ORDER page, I will send user straight to check out page of the seller? or will it lead to the main page of seller? if it lead to main page of seller, dont you think it will put buyer off?? Btw, i've download your guide and must say it's very useful, mate!!! thank!
hoplink is different for all advertisers, but when you both promote the same product, the landing page will be the same for both of you. Adwords says that display url MUST match the final landing page url. So if you are promoting PSP Blender, obviously , your hoplinks will be different, but both of the hoplinks will land on www.pspblender.com , and you have to use that as display url. The display url must be www.pspblender.com and destination url your hoplink, which will lead to the display url page. Do you understand what I mean? Hoplinks lead to the sales pages. I don't know how to direct the customers straight to the payment page, and you shouldn't do that, unless you have a really strong landing page, or publisher's page sucks. If you got a landing page, it should be a review of the product you are promoting and after reading a useful review, customer won't be afraid to visit the publisher's sales page and buy the product.
thanks mate.. seems like there is no short cut for those who "does Not" like to write. Or simply put: hard to type a convincing review
Direct linking is called Google Cash method. It was working perfectly few years ago, but nowadays it's better to give a customer a review of the product, before he/she sees the sales page. Good luck
blackman, any tips how to create the review page the Easy lazy way? Seriously, it is hard for someone who does not like to write, right? will using blogger template not a good thing to review? any URL to show about your best performing landing page?
Blogger or Wordpress blog would be ok for a landing page. Landing page doesn't have to be huge website. It's like a mini-website. Write a review of the product, put some pictures, few related articles, some other useful stuff and you are done.