Can I get Analyitics to report the price of completed sales

Discussion in 'Google Analytics' started by visionwf, Jun 19, 2010.

  1. #1
    Our payment gateway is through RBS Worldpay, Ive set Analyitics up to tell me when a goal has been completed when someone comes to the thank you page after checkout but is there any way to report how much a sale is. So if somone buys a product for £20 it will tell me that. This way I can judge how much we make from Google Adwords compared to what we spend?
     
    visionwf, Jun 19, 2010 IP
  2. imperialDirectory

    imperialDirectory Peon

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    #2
    You can do that. Its a very useful feature to optimize where to spend your ad campaign dollars.
    You need to enable e-commerce feature for analytics:

    http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55528

    Then put in these analytics code. Which you can track which products (including its SKU and name), and how many were sold, each invoice's value, how many visits before the visitor made the purchase etc:

    http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html
     
    imperialDirectory, Jun 21, 2010 IP