A competitor of mine has a 1-page site that has no Privacy Policy, Disclaimer, No articles, or any content. Its simply a few images and a FEW words. If I made such a site, I know it would get slapped. Is there a way I could get HIM slapped? Could I set up an ad for his site and it would make the google bots look at his site again?
How do you know what hes paying for a keyword maybe he is paying super high and therefore already being slapped, I would just concentrate on your own thing
As Creativegenies said, you should just concentrate on your own thing. Afterall, it sounds like your competitor doesn't know what he's doing.
Noob question: What is being slapped? And does having no text or privacy policy, or all those things you said result in paying more per click?
Well when your competitor STEALS your product and lowballs you at $5 cheaper, it becomes rather tempting. Plus, if I had to add content, shouldn't he ? There is no way he could afford slapped rates. I don't see how he can even keep his ads up.,,
ecksit...as far as paying more for your keywords: if you don't have keyword relevance on your landing page, it will cost you more because it is related to your quality score. your quality score is one of the things that raises or lowers your minimum bid. example: a website selling vegetable seeds lists "heirloom tomatoes" as a keyword phrase yet does not have the word "heirloom" on their landing page for tomatoes. their cost for that keyword just went up because the keyword is not as relevant as it should be to the landing page. (the solution is to add the word "heirloom" on the "heirloom tomatoe" landing page)
He very well could have gotten slapped and could be making money from other sites, blogs, squidoo lens, affiliate links, article submissions, etc...If you really want to get him back, AND you have other products or backend ways of making profit, and have links in your product (I'm assuming it's an ebook) and have a backend profit system in place, simply start offering your product for FREE and in your sales copy mention multiple times that it is because others keep ripping your product off! Put your affiliate/backend links in your product and it should become viral, therefore putting him out of business (no one wants to pay for soemthing they can get for free) plus it will get your name out there WAAAY faster! I saw this once, except the owner didn't offer it for free, he offered it for $1 which then went to Habitat For Humanity anyways! I think he said he collected over 4,000 sales of $1 that he then showed pictures of him dropping off the check to Habitat For Humanity after the sale was over. Just a thought!
Getting google slapped means rather than paying anywhere from .20-2.00/click, google will virtually tell you that your chosen keywords are not relevant to your landing page and will instead try to charge you anywhere from $5-$15/click. Landing page=website page that visitors get directed to after they click on an ad. Basically by adding content, google feels that a visitor will click on the ad and come to a page that is relevant to what they are actually looking for or interested in, rather than just a generic "sign up here" page it would actually have useful information. Hope that helped explain getting Google "slapped"
I Agree with if you don't have keyword relevance on your landing page, it will cost you more because it is related to your quality score. your quality score is one of the things that raises or lowers your minimum bid.
Hmmm, I've heard of technique that would fit the bill. But I've never tried it and I have no idea if it actually works. You basically create an advert and use HIS URL as both destination and display URL. Then you bid super high. Apparently this is supposed to get Google's "duplicate" advert algorithm in gear. It doesn't want 2 advertisers promoting the same URL so it slaps the lower paying one and keeps yours. You run the campaign for a while so that the competitor gives up, then you reinstate your campaign. But, please, I cannot be held accountable for anything, this is regurgitated information that I read somewhere else, try it at your own risk.