Can I direct link to offer page?

I have come across a product where the merchant page is very good and I feel that conversion might be less if I send traffic through my landing page.

Will redirecting my URL directly to merchant page affect my ppc? Is redirecting allowed by adwords?

 

Of course, no.

 

redirecting is fine. but check your affiliate program policy as there might be restrictions on ppc an direct linking.

d

 

you can redirect, but if someone else is promoting the same offer and direct linking too, only one ad will show, and it will be the advertiser who's ad rank is higher

if you have your own landing page, you can tell the visitor your own experience with the product - a first hand testimonial about how good it is, then send them onto the merchant's great landing page