Can I change my file names and not be penalized?

Discussion in 'Search Engine Optimization' started by ElectronDon, Nov 7, 2005.

  1. #1
    I was wondering if someone could offer some insight as to whether or not
    the alteration of the HTML file names in my site would cause a negative SE effect.

    My site has pages indexed and crawled regularly by the SEs, but I'm afraid that if I change my filenames that the missing pages will be grounds for penalization.

    I don't think too many users have established bookmarks to my pages.

    How much impact could missing files produce? Would a custom "File Not Found" page help in this case?
     
    ElectronDon, Nov 7, 2005 IP
  2. hnn

    hnn Peon

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    #2
    Keep the old file, do a 301 Redirect to the new file.

    That is so SE friendly that it can get.
     
    hnn, Nov 7, 2005 IP
  3. minstrel

    minstrel Illustrious Member

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    #3
    If you change the filenames, you will lose whatever PageRank has accrued to those pages. If you do a 301 redirect for each changed filename, human visitors andf spiders alike will be automatically taken to the new pages and in due course the PR previously earned by the old pages will be "reassigned" to the new ones (but it will take a while for that to occur).
     
    minstrel, Nov 7, 2005 IP
  4. Web Gazelle

    Web Gazelle Well-Known Member

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    #4
    Best to just try to avoid any changing of filenames if at all possible.
     
    Web Gazelle, Nov 8, 2005 IP
  5. marclindsay

    marclindsay Peon

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    #5
    Yes agree'd with Web Gazelle.

    if you must though, 301 re-direct is the way.

    This way you are guarantee'd not to get any missing pages and also not to get any duplicate content.
     
    marclindsay, Nov 8, 2005 IP