Can I assign specific words to specific ads?

Discussion in 'Google AdWords' started by VOLVORacr, Aug 6, 2007.

  1. #1
    I can't seem to find a way to assign particular words to particular ads.

    For example, if I want to choose so many or all of my words, can I then assign those words to ads that are relivant?

    Is this possible?

    Thanks
     
    VOLVORacr, Aug 6, 2007 IP
  2. smudger99

    smudger99 Peon

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    #2
    You need to set up a campaign with individual ads and keyword groups for each advert.
     
    smudger99, Aug 7, 2007 IP
  3. CustardMite

    CustardMite Peon

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    #3
    If I understand the question, you're asking how to assign different adverts to different groups of keywords?

    If so, then use different Adgroups. Every keyword within an Adgroup gets the same advert(s), but different Adgroups can have different adverts...
     
    CustardMite, Aug 7, 2007 IP
  4. cianuro

    cianuro Peon

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    #4
    cianuro, Aug 7, 2007 IP
  5. tvmatt

    tvmatt Peon

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    #5
    Yes, you can. Setup different Ad Groups within a Campaign, and in each ad group you can have a specific ad & keywords associated with the ad. Want a different ad for different keywords? Just create a new ad group.
     
    tvmatt, Aug 7, 2007 IP
  6. stackman

    stackman Peon

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    #6
    If you're interested, Yahoo Marketing Solutions (the old Overture) allows dynamic keyword insertion. It works very well.
     
    stackman, Aug 8, 2007 IP
  7. tvmatt

    tvmatt Peon

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    #7
    Google & MSN also allow dynamic keyword insertion... Anyway, dynamic keyword insertion is not always the best way of writing ad copy (in fact, you still need to break up relevant keywords into ad groups & write relevant ad text for the keyword groupings when using insertion, or you'll have very ineffective ads).
     
    tvmatt, Aug 9, 2007 IP
  8. VOLVORacr

    VOLVORacr Active Member

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    #8
    I have a couple vouchers for Yahoo and MSN.

    That is my next step, I figure it might be a good step considering everybody seems to use Google right now.
     
    VOLVORacr, Aug 10, 2007 IP